Wine Storytelling and its Role in Brand Building

by Bradley Squires | May 1, 2024 | Brand Management, Storytelling

Wine Storytelling and its Role in Brand Building The 7 Best Opportunities to Build Your Brand with Winery Storytelling Forbes calls storytelling one of the most powerful marketing techniques available for brands. For wineries, storytelling is a way to stand out in a...

Today’s most useful wine marketing ideas [New for 2024]

by Bradley Squires | Nov 3, 2023 | Brand Management, Marketing Ideas

Today’s Most Useful Wine Marketing Ideas 11 real-world winery marketing ideas for small wineries When brainstorming how to promote wine, it is not unusual to run into creative roadblocks. A web search for inspiration offers unhelpful suggestions to Start a wine...

Develop a powerful wine marketing strategy

by Bradley Squires | Jun 25, 2023 | Brand Management, Marketing Strategy

Developing a wine marketing strategy that really does attract new customers How to finally get over the hurdle of creating that wine marketing strategy — and get results. If you have a small winery, there is a good chance you’ve been told you need a wine...

Wine Positioning in a competitive market

by Bradley Squires | May 28, 2023 | Brand Management, Winery Positioning

Wine positioning in a competitive market Using winery positioning to reach customers and save marketing dollars in 2024 Positioning a wine brand is about helping your potential customers understand your wines in relationship to others. Wineries that manage this well...

Download the winery positioning workbook

by Bradley Squires | Jun 22, 2020 | Brand Management, Positioning Exercise

Know Thyself — Download the Winery Positioning Workbook Positioning wine brands effectively is what separates everyone’s favorite wineries from the forgotten masses. Defining your winery’s position with intention, nailing your winery’s specific category, and...

Download the winery creative brief template

by Bradley Squires | May 17, 2020 | Brand Management, Creative Brief Template

Download the Winery Creative Brief template — and get your design right Starting your winery’s next marketing project with a Creative Brief is a smart move. In today’s saturated wine marketplace, your wine marketing needs to be targeted and effective. As a...