by Bradley Squires | Jul 12, 2024 | Undisplayed
The Last Stop Your Visitors Make Before Buying Your Wines If you manage marketing for your winery, you may not pay much attention to your About page. But your About page is often where your users decide whether to buy your wines. It’s time your About page... by Bradley Squires | Jul 11, 2024 | Undisplayed
About pages matter even more for garagistes and solo operators. For solo winery owners/winemakers, an effective website that turns visitors into customers is a win. Anything else is a waste of time. Learn how to get real wins with your About page. As a solo...
by Bradley Squires | Jul 7, 2024 | Undisplayed
Your Homepage Visitors are Heading for the Exits. Whether they were brought to the wrong page or it’s due to poor content, your homepage visitors are not finding what they’re looking for. Here is something you may not know about your homepage. It is not...
by Bradley Squires | Jul 1, 2024 | Undisplayed
Performance Issues are a Common Concern for Winemakers Don’t be ashamed. Almost all small wineries struggle with poor search performance. Google Search Console can help to straighten things out. Google Search Console offers enormous benefits to small wineries,...
by Bradley Squires | Jun 13, 2024 | Undisplayed
Evergreen Content as a Tool for Building Subscriber Engagement If you manage content for a winery, you know evergreen content can free up loads of time for other tasks. But are you using it to build subscriber engagement and increase sales? Here’s how to... by Bradley Squires | May 1, 2024 | Undisplayed
Wine Storytelling and its Role in Brand Building The 7 Best Opportunities to Build Your Brand with Winery Storytelling Forbes calls storytelling one of the most powerful marketing techniques available for brands. For wineries, storytelling is a way to stand out in a...
