Wine Content Marketing Calendar: what it’s for, why you need it, and where to get one for free (hint: scroll down)

In the blazingly competitive environment we fondly call the wine industry, your marketing content has a heavy load to carry. And with Google’s 2022 “Helpful Content Update,” improving the quality of your content has now become your marketing department’s number one priority for 2023.

Your small winery’s marketing content needs to be fresh, on-point, and strategically poised.

As you know, writing excellent content for your small winery is much more involved than first meets the eye.

Beyond simply providing useful answers to your readers’ questions, your content needs to get to the point quickly and leave your readers feeling satisfied, so they don’t feel the need to head back and repeat their search.

In short, you need to understand what your readers are looking for from you.

But that’s not all: you’re a winery, so your writing needs to be warm, welcoming, on-brand, and if at all possible, entertaining.

Understanding what your audience needs and values will be your key to content marketing success in 2023.

Kyle Byers

Marketing Director, Semrush

A wine marketing content calendar will help you map out long-range plans for your winery’s content, allowing you to track keyword usage, calls-to-action, landing pages, linked content, and more.

Download the Wine Marketing Content Calendar now.

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Bradley Squires

ENGAGEMENT CATALYST

Bradley Squires, the founder of Wine Chemistry Creative, helps wineries become memorable. He thinks of this as Creating Chemistry with your customers and future customers. Bradley has provided marketing services for some of the largest (and smallest) brands in the U.S.. Notable brands include Vintrace, UCSF, Ericcson, Grgich Hills, The Nature Conservancy, and Napa Valley Vintners. He holds degrees in Oenology, Viticulture, and Wine Marketing. He doesn’t have a dog.

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