Wine Content Marketing Calendar: what it’s for, why you need it, and where to get one for free (hint: scroll down)

In the blazingly competitive environment we fondly call the wine industry, your marketing content has a heavy load to carry. And with Google’s 2022 “Helpful Content Update,” improving the quality of your content has now become your marketing department’s number one priority for 2023.

Your small winery’s marketing content needs to be fresh, on-point, and strategically poised.

At less than half the cost of traditional marketing, and with its power to generate inbound leads (according to Content Marketing Institue) compared to paid search, content marketing generates 3x the number of leads per dollar spent), backlinks, and long-term increases in ROI, content marketing is used by 90% of all marketers to establish leadership in a particular niche.

Wine content marketing is the foundation of any winery’s SEO strategy to increase organic search traffic, your biggest source of new followers.

What is a content marketing calendar?

Winery marketing content can take many forms: winemaker interview videos, food pairing recipes, Instagram stories covering a recent winery event, guest posts on other sites, informational blog posts about your farming practices, online tasting events, and so, so much more.

Each of these formats will use keywords, headlines, images, links, landing pages, and hashtags; each will appeal to a different audience; and each will be distributed across different venues.

A content marketing calendar is simply a tool to help you organize the planning, creation, and distribution of your winery’s many forms of content marketing.

Understanding what your audience needs and values will be your key to content marketing success in 2023.

Kyle Byers

Marketing Director, Semrush

Why you need a content marketing calendar

Content marketing is recognized by marketers in all industries as the very foundation of a winery SEO strategy, generating long-term ROI and inbound leads far exceeding those from paid search or traditional marketing.

A winery content calendar allows you to see any gaps that exist in your keyword strategy, and helps yo create a balanced topic mix over time.

Additionally, a winery content calendar is a good tool to provide prompts for headline ideas, calls-to-action, and linked pages.

In short, a good winery content marketing calendar will speed up your process, organize your efforts, and improve your winery content marketing outcomes.

Grab this winery content marketing calendar template, and start improving your results.

Get the calendar now

You're just a step away

You'll be subscribed to What's Poppin' — the wine industry's favorite email newsletter focused on helping you get better results from your winery's email marketing (you can cancel anytime).

Bradley Squires

ENGAGEMENT CATALYST

Bradley Squires, the founder of Wine Chemistry Creative, enjoys working with wineries to help them establish their place in the market through authentic storytelling. He thinks of this as “Creating Chemistry with a winery’s customers and future customers.” Bradley cut his design teeth at the emergence of the digital era and brings to the wine industry what he learned from a successful 20-year career developing brand strategy for some of America’s largest (and smallest) brands.

