Wine club acquisition services

Lead the field moving your wine club’s new member acquisition online. Gain control of digital wine club member acquisition using the best acquisition practices of membership models from all industries.

Our wine club acquisition services can put you ahead with logical user pathways based on audience segmentation, targeted calls-to-action and custom landing pages.

This, spurred by changes brought about at the start of the COVID pandemic, calls upon wineries to change their approach to online member acquisition.

Bring your small winery up to speed fast with cutting edge acquisition practices used by membership models in all major industries.

Our wine club acquisition services are aimed at filling in the gaps in current online approaches.

Help your website know who’s visiting

In the tasting room, the host knows how to speak to the guests using terms they understand, avoiding too much wine jargon if that’s not their thing.

To be able to do this, tasting room hosts try to learn about their guests. Hosts might ask, “Where are you folks visiting from?” or, “Have you tried our wines before?”

These questions help us guage the wine knowledge of our guests.

We can put these same methods to use for you on your website, so you can then present your online visitors the information they’re looking for, using language they understand.

Present the wines your online visitors prefer

In the tasting room, you find out which wines your guests like, and those are the wines you present.

We can do this very same thing online, using targeted calls-to-action aligned with user pathways and custom landing pages. It’s all quite tricky.

Present compelling and relevant offers at just the right moment

Offers to join your wine club are most effective when they are relevant, compelling, and — most of all — presented at just the right time in the user’s journey.

What do we mean by this?

Knowing when your site’s visitors are receptive to your wine club sign-up offers makes all the difference in the world. And an approach based in up-to-date user experience design principles is key.

We focus on providing the right offers at the right moment.

User experience design based on modern research and data

There are many facets to web design, including the visual design, back-end coding, and user experience.

User experience takes into account how a site’s visitors interact with a website, and is informed by usability testing, eye-tracking studies, and split A/B testing, along with the enormous body of knowledge that makes up the field of UX design.

At the heart of all of UX design is an understanding and consideration of the user.

For wineries to successfully transition their websites for online member acquisition, today’s widely accepted principles of UX design must be incorporated into the design.

Get started right now

Wine Chemistry Creative recently conducted a study of 100 winery websites to get a quick sense of how well wineries are using online tactics to attract and recruit new wine club members.

The findings were enlightening, and at the same time, dismal. (If you haven’t done so already, you can read the findings here.)

The good news is, you can leap ahead in today’s heavily saturated wine club market, while other wineries continue to drag their feet.

Get started improving your online wine club member acquisition process now.

*We will provide a detailed proposal for your approval before starting.