Your email marketing
could use a little fresh air.

Download the Small Winery Email Marketing Trail Guide — before your subscribers take a hike.

You don’t need me to tell you email marketing is still the most effective, highest-ROI marketing activity for small wineries.

There are many reasons for this.

Three-quarters of your customers say email is their favorite channel for receiving marketing from companies they follow.

Not only that, email marketing gives you

Breath-taking ROI
Panoramic reach, and
Spectacular engagement.

Your subscribers want to hear from you, but here’s the thing: their expectations are higher than ever before.

This Email Marketing Trail Guide puts success within range of even the smallest winery, all the way down to the solo winemaker/winery owner.

What the Email Marketing Trail Guide Covers

When you step into the Email Marketing Trail Guide, you’ll be able to navigate the following tricky terrains:

- - Call-to-Action best practices
  - Incentive Offers
  - Contextual calls-to-action
  - Setting subscriber expectations
  - Tagging and segmenting audience members
  - Onboarding practices
  - Confirmation emails
  - Welcome sequences
  - Relationship building
  - Engagement
  - Topic Balance
  - Content relevance
  - Evergreen content
  - Increasing buy-in
  - Strategies for disengaged subscribers
  - Customizing preferences
  - Opt-outs
  - Alternatives to opting out
  - Opportunities when a subscriber leaves

Download the Trail Guide now and give your email marketing a little fresh air.

Get the Trail Guide

Enter your info and get the guide

Just enter your email where you want to have the trail guide sent. That's it!

You won't be subscribed to any newsletters — not even What's Poppin', the wine industry's favorite email newsletter focused on helping you get better results from your winery's email marketing (too bad).

Still not convinced? Let’s talk about ROI from email marketing

Return of Investment from email marketing is huge! In fact, for every dollar spent on email marketing for Retail and E-commerce in 2021, a glorious $45* was made in return! (*source: Litmus)

Take a moment to think about that. Forty-five dollars.

If those are not the numbers you’re seeing from your winery email marketing, you can start applying email marketing best practices from dozens of industries to your winery’s email marketing, right now.

Learn how to attract the right subscribers, increase their engagement with your winery, and benefit from better wine email marketing ROI.

This Email Marketing Trail Guide helps you gain a complete understanding of the subscriber acquisition process, onboarding, engagement, increasing buy-in, and even how to turn unsubscribes into opportunities for your winery.

Download the Email Marketing Trail Guide and get started.

The factors leading to the success of wineries over the last 20 years will not enable those wineries to sustain those successes.

This means that the winning sales strategies being leveraged today will slowly prove fallible tomorrow.

Rob McMillan, Silicon Valley Bank

State of the Wine Industry Report 2019

Bradley Squires

ENGAGEMENT CATALYST

Bradley Squires, the founder of Wine Chemistry Creative, helps wineries become memorable. He thinks of this as Creating Chemistry with your customers and future customers. Bradley has provided marketing services for some of the largest (and smallest) brands in the U.S.. Notable brands include Vintrace, UCSF, Ericcson, Grgich Hills, The Nature Conservancy, and Napa Valley Vintners. He holds degrees in Oenology, Viticulture, and Wine Marketing. He doesn’t have a dog.

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