For nearly two decades professionals in online behavior, usability, and SEO have held the mantra that Content is King. That still holds true today, as search engines index your content and use it to deliver visitors to your website, and your content leads your visitors through your site, compelling them to take particular actions (click, subscribe, join, buy, visit ...)
How well your content is crafted will determine how many visitors Google will deliver to your site. And how well your content is crafted will determine whether it moves your visitors towards or away from clicking, subscribing, joining, buying, or visiting.
Visitors to your website come from way outside your funnel
You've heard about SEO, Search Engine Optimization, but maybe haven't given it much thought. For me, whenever I see businesses advertising it as one of their services, my mind screams "SCAM!" But your winerery's website will get tons more visitors if you invest some time into creating a content strategy.
A content strategy is not just peppering your site with the words Pinot Noir (if that's what you sell), because every other Pinot house will have that same idea, making competition for that keyword prohibitive. We've learned over the decades, that there are much more sophisticated ways of helping your future customers discover you online.