Your winery's story is what connects you to your audience. It is what your customers will share with their friends when they share your wine, and in 2021, we are seeing that your story is more important now than ever.
But before we talk about how to craft your winery's story so that it connects with your audience, it's important to remember that you are not like your customers. You and me — we could talk about phenolics and their interesting chicken-wire structure all day, but your customers over here ... wait! Where'd they go?