Get Your Design Right — Download the Winery Creative Brief Template

Bradley Squires
published on
August 12, 2020

With more than 11,000 bonded wineries in the U.S., your winery marketing needs to be targeted and effective. Believe me — starting your design process with a Creative Brief won't be the dumbest thing you do today.

How effectively is your wine club securing space in your members' wine racks?
Wait, what?!? Is that a Winery Create Brief Template in her hands? I'm seriously blushing right now.

As a winery, your ability to identify where your wines fit in within this crowded marketplace, and how to appeal to your target market, will become the most important contributor to your ongoing viability as a business. To say that differently, it’s not the terroir, it’s not the brix, or the TA or the mid-palate — of course, what you put into the bottle is of enormous importance, but without a market that consistently selects your label from an entire aisle of competitors, you won’t long be around for anyone to enjoy what you put into the bottle. You need to have a plan.

Is a Creative Brief Really Necessary?

Have you ever had a stakeholder or a client who couldn't make up their mind? What about someone who couldn't explain what they were looking for? A design brief helps in these situations by clearly describing all the crucial components of your design project. If you have multiple stakeholders, a well-written brief will help get everyone on the same page, with the same understanding of the goals. Then, when designs are being reviewed, they can be judged against the stated goals.

Aw, I'll always cherish the memories I have of unboxing my favorite Winery Creative Brief Template!

What Makes a Good Creative Brief?

The best design briefs have three things:

  1. THEY CONTAIN THE NECESSARY INFO: WHAT you're designing, WHEN it's needed, WHO it's for, HOW it's going to get done, and WHY you're doing it (what do you hope to accomplish).
  2. THEY ARE NOT FILLED WITH MARKETING CRAP. The best creative briefs get to the point, they don't waste your time, and they actually inspire the creative team to step up and solve the design challenge.
  3. THEY DON'T HOLD UP THE PROJECT. The best creative briefs are quick and easy to write. They follow a format, and they say it like it is. You shouldn't have projects being delayed by an incomplete create brief.

Improving Your Winery Marketing to Sell More Wine

If you are about to embark on a design project for your winery — be it a logo, a label, a website, an email campaign, POS displays, or whatever — starting the process with a creative brief reduces the likelihood of wasting your marketing dollars on sub-optimal results.

The creative brief outlines the background of the current situation, what you hope to change, and some key details that must be factored in to affect that change — details which might include existing branding, timeline, market research, budget, and other considerations.

Download this Creative Brief template created specifically for wineries. It will help you answer the big questions before you hand your money over to a designer or send your winery's internal team off on a fruitless journey. By kicking off your winery's design projects with a creative brief, you'll have a better idea of what you're looking for, putting you in a better position to give direction to your design firm or internal design team.

This will substantially improve your results, and will likely reduce your design costs. So, go get it! It's free!

Do you have questions about how to use a creative brief for your winery's marketing?

Get in touch! We're super helpy!

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