Get Your Design Right — Download the Winery Creative Brief Template
With more than 11,000 bonded wineries in the U.S., your winery marketing needs to be targeted and effective. Believe me — starting your design process with a Creative Brief won't be the dumbest thing you do today.
As a winery, your ability to identify where your wines fit in within this crowded marketplace, and how to appeal to your target market, will become the most important contributor to your ongoing viability as a business. To say that differently, it’s not the terroir, it’s not the brix, or the TA or the mid-palate — of course, what you put into the bottle is of enormous importance, but without a market that consistently selects your label from an entire aisle of competitors, you won’t long be around for anyone to enjoy what you put into the bottle. You need to have a plan.
Is a Creative Brief Really Necessary?
Have you ever had a stakeholder or a client who couldn't make up their mind? What about someone who couldn't explain what they were looking for? A design brief helps in these situations by clearly describing all the crucial components of your design project. If you have multiple stakeholders, a well-written brief will help get everyone on the same page, with the same understanding of the goals. Then, when designs are being reviewed, they can be judged against the stated goals.