Your audience is out there, and they want to find you. Your job is to make it easier for them.
Selling wine is not as easy as it looks. More new wineries appear each year, and our consumers don't have a way to tell one bottle from another.
Demographics are changing. Our once reliable baby-boomers are cutting back. Their children meanwhile, wouldn’t be caught dead drinking the Merlot their dad used to drink.
Do you know who your audience is, and what they care about?